Marketing & Legal

If this handbook is the brain of 8fold, and the Fold System is its limbic and endocrine system, then marketing is to 8fold's face, body, and voice.

Tagline: Reduced suffering through stress-free living

Vimeo (8fold Media)

160 character bio

About section

Location

YouTube (8fold Media)

LinkedIn (8fold)

Tagline

Cover photo (1536x768)

Hastags to follow (x3)

Should include #8fold and two others. One preferably being related to something that is doing well at 8fold. The second preferably being related to something is either just starting or is not doing so well at 8fold.

Twitter

Cover photo

Hashtags

Hashtags are a way to categorize posts on various social media platforms. There are three types of hashtags 8fold recognizes:

  • Brand: These are considered hashtags predominately associated directly with 8fold, its practitioners, or their products and services. Therefore, when users filter on posts using this hashtag the posts will either be from or be about 8fold. ex. #8foldPros

  • Generic: These hashtags tend to be used by multiple posters. Therefore, when users filter on posts using this hashtag posts could be from or about anyone. ex. #Yoga

  • Campaign: These hashtags tend to be brand-specific and short lived. ex. #8foldAgile2019

When posting as 8fold, please limit yourself to five or fewer, one of which being a brand type hashtag. Further, we want to be sincere and strategic in our use of hashtags; not the butt of a joke because of how we use them.

The follow tables are not an exhaustive of allowed hashtags; instead is a list of favored hashtags.

Brand type

Hashtag

Purpose

Platforms

#8fold

General purpose, low character count.

All

| #8foldComponent | Post should be related to 8fold Component product | All | | #8foldElements | Post should be related to 8fold Elements product | All |

#8foldPro or #8foldPros or #8foldProfessional or #8foldProfessionals

Post should be related to something found or that could be found on 8fold.pro

All

#8foldMedia

Post should be related to something found or that could be found on 8fold.media

All

#8foldSoft or

#8foldSoftware

Post should be related to something found or that could be found on 8fold.software

All

Campaign

8fold has not had any hashtag or marketing campaigns yet.